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Marketing knowledge and industry news are all over the Net. Our team went out and scoured hundreds and hundreds of web sites. Then we went through them and tried to sift out the most informative and influential authors and thought leaders, thus saving you time and giving you the latest in marketing. Read on or subscribe to the RSS feed here.
 
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Why Marketers Should Care About Reaching Latina Bloggers
Thu, 02 Sep 2010 08:05:31 -0700

by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of Latinas and blogging. With [...]

 

Duane Reade Channels New York
Wed, 01 Sep 2010 08:59:15 -0700

Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store with a pharmacy. By adjusting its product assortments to meet the lifestyle needs of New [...]

 

Keep Track of Conversations With Customers
Wed, 01 Sep 2010 08:21:29 -0700

Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects. Adding social CRM to the existing tools and systems already in place, a business can level the [...]

 

Yet Another Blow to Small Business Credit
Fri, 03 Sep 2010 05:32:07 -0700

 

Check-in, Chicken
Thu, 02 Sep 2010 22:45:00 -0700

One way to start every morning with your team is to have them check in. Go around in a circle and let people update and contribute. It's not a silly exercise, in that it helps people speak up and it communicates forward motion.

Another way, probably a better one, is to have each member of the team announce what they're afraid of. Two kinds of afraid, actually. Things that might fail and things that might work.

What are you, chicken?

Yes, we're chicken. We're afraid. The lizard has us by the claws.

So, tell us. What are you afraid might happen that would destroy, disintegrate, or dissuade--that would take us down? And what are you afraid of that might work, thus changing everything and opening up entirely new areas of scariness?

 

Better than nothing (is harder than you think)
Wed, 01 Sep 2010 22:36:00 -0700

Most of the time, particulary in b2b and luxury sales, the competition is nothing.

"I will buy this treat or I will buy nothing, because I don't really need anything."

"I will buy your consulting services, or I'll continue doing what I'm doing now on that front, which is nothing."

None of the above.

"I will vote for you or I'll do what I usually do, which is not vote."

"I'll hire you or I'll hire no one."

While you think your competition is that woman across town, it's probably apathy, sitting still, ignoring the problem... nothing.

Stop worrying so much about comparing yourself to every other possible competitor you can imagine and start comparing yourself to nothing. Are you really worth the hassle, the risk, the time, the money? Or can't the prospect just wait until tomorrow?

 

Launching the ShipIt Workbook
Wed, 01 Sep 2010 07:16:37 -0700

Six months ago, I put together a workbook that would help Linchpin readers ship.

After testing it out on hundreds of people, it's now ready for retail sale. [UPDATE on 9/2--yesterday, the workbook was so popular it went to the top 10 of all books on Amazon. And they sold all the warehouse could take. So it's sold out... I have shipped more to them, but they probably won't go on sale until the 8th. I'll update this post then. Thanks guys.]

You can find details here, or jump right to the buy page. The goal? To make you uncomfortable at the beginning of a project (and successful at the end).

Here's the core idea: it's weird to write in a book. When you do, you're making a commitment. You're combining the open-mindedness that reading brings with the physical action of writing. If you do that at every step in a project--and if your co-workers do too--the seemingly slippery decisions that get made appear a lot more solid.

The ShipIt workbook is designed to be worked on in groups (hence the five pack) and it delivers. If you can confront the mechanics or the fear that's slowing down (or even killing) your project, it's easy to fix it now, before it's too late.

There's no digital version, because without writing things down, it can't work. But there is an mp3 interview that will help you get your arms around how each page works. I'm pricing this first batch at $3.20 each in a pack of five just for the launch. [PS Amazon is having trouble shipping to Canadians right now. It may take a while to figure this out, and all I can do is apologize...]

I hope you'll give it a try.

 

Responsibility and authority
Tue, 31 Aug 2010 22:08:00 -0700

Many people struggle at work because they want more authority.

It turns out you can get a lot done if you just take more responsibility instead. It's often offered, rarely taken.

(And you can get even more done if you give away credit, relentlessly).

 

WiseStamp Brings Your Email Signature to Life
Thu, 02 Sep 2010 07:33:37 -0700

WiseStamp Brings Your Email Signature to Life

This content from: Duct Tape Marketing

WiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape Marketing On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little touch can say a lot about what you do and how you connect. If you’re like me, you send a lot of email so why not [...]

 

Creating a Boutique Business
Wed, 01 Sep 2010 05:57:39 -0700

Creating a Boutique Business

This content from: Duct Tape Marketing

Creating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes The term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point [...]

 

     
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