There are lots of ways that you can approach your brand to make it more effective. Some can be costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t take much thought or effort but can impact your brand in a big way. 1) [...]

Because our business does not employ full time employees (yet), some articles in business magazines don’t apply. Yes, we outsource and there are many parallels, though not always applicable. But while reading one an article by Jason Fried (co-founder of 37 signals and co-author of Rework) recently I was drawn to the many helpful points [...]

This is going to be a slightly different type of post, one where you tell us what you think. In the last handful of years, there are certainly many brands that have fallen from their golden positions. Some fell much harder than others. To name a few that come to mind: BP Toyota CircuitCity.com Can [...]

Hi It’s Ken Chandler. Some of you may recognize the name from Vera’s farewell post. Well, that’s me she’s talking about I am sure most of you do not know me yet but I hope to change that. I have worked on military aircraft for almost 3 decades both as a U.S. Marine and as [...]

One of the most frustrating areas of my business in the last 2 years has certainly been the hiring and keeping of contractors. Before you get the wrong idea, I am not difficult to work for . The reasons for leaving are very typical for independent contractors/freelancers. Family issues, health and moving on to other [...]